Mobile Growth Slower Than Expected

[MSearchGroove] Google doesn’t understand yet how to build mobile applications, so there is potential for early failure because they don’t have the right application. What Google’s got to understand is that people don’t want to navigate on the phone, said Kenneth Dulaney, VP of research firm Gartner Group.

To add to the drama is a raft of stats about mobile search and advertising in one place, suggesting that growth in this sector may be much slower than many have predicted: 1) More than one-half of mobile phone owners said that nothing would motivate them to use Web-based services on their mobiles 2) Only 3 percent of mobile users use mobile search 3) Only 10 percent of teens access the Web via their mobiles 4) In the U.S., 16 percent of cell phone owners regularly access the Internet from their mobiles, increasing to 28 percent in 2012 (Jupiter Research).

This is the kind of stat we pretty much love but it's not only Google that doesn't understand how to build mobile apps. Apple too. Let's hope Kenneth will at least croak (share) his views about HOW to help Google and Apple make it better :) On the other hand, when it comes to mobile Web use and the slower than expected mobile growth, analysts explained that "most consumers avoid accessing the Internet on their cell phones because it's expensive, slow and difficult". Hmm ... might be a reason but we have a better one: 90% of mobile services are still just crap! This explains that.