Post City News on Mobile Phones

An Over-The-Air Toolkit that lets frogs post location-based City News on mobile phones straight from the PC. VMN City News is promised to grow fast and to become one of the most dynamic actors in mobile content sharing today to entertain 1 billion frogs.

Although mobile phones are mainly used to make phone calls, only a few frogs are starting to familiarize themselves with other functions, such as taking pictures, sending SMS or MMS (less than 10% U.S. mobile users are familiar with Multimedia Messaging Service - emarketer October 2005). Since the release of VMN City News, frogs entertain their daily lives in a mobile way! Anywhere. Anytime. Easily. Be it a concert, a party, a conference, an exhibition, a spectacle or a best restaurant, City News are posted directly onto users' handsets, using only a PC connected to the Internet. Thanks to an extremely easy-to-use Web platform, content is encoded in real-time to a highly structured wireless language accessible via WAP (Wireless Application Protocol) ... and the Web.

So, what is WAP for?

"Nothing more than an Internet access from one's mobile" croaks Charles Pahud de Mortanges, VMN Founder "At first glance, there's no reason to surf the Internet from one's mobile. Why would we? Except for a bunch of tadpoles (teenagers) who are using WAP to download Web-based content such as ringtones, images or wallpapers, nearly nobody I know is surfing the Web from his cellphone for the fun, though WAP is installed in 99 percent mobile phones. Things might however change very quickly once people are aware that mobile phones can do much more than just talk by getting useful information such as emails or events, straight from the pocket".

There's only 1 Swiss knife to WAP smart

VMN City News has been built to post and access easily up to 1 mio City News within 100,000 ponds (cities and villages, even those that are barely impossible to locate on a map) across Europe, Asia and the USA in whatever language (English, French, German, Dutch, 中文, 日本語, русский, etc). Working on both color and non-color tiny screens, two clicks are all that is requested to search news on a daily, weekly or monthly basis straight from the pocket, and merely one click to bookmark your next coming-out in a personal mobile agenda – and you'll never forget it again! Other functions, like sending details of a City News to a friend by email from your mobile or getting alerts on your Internet-based email account, are available for free.

If some content developers are taking so much interest concerning the WAP technology, it's not to please 3G operators in delivering heavy video multimedia content for the last generation mobile phones (UMTS), but because GPRS (General Packet Radio Service), the 2.5 generation of fast wireless data transmission, is undergoing a phenomenal growth since these last five years.

Charles explained "since 1 year, we see more and more smartphones that are WiFi enabled. But connecting to a free WiFi hotspot is not an easy task, and is mostly limited to a few blocks, if lucky. WAP over GPRS is thus by "de facto" the only way to access data on the move, wherever you are. Even on top of a mountain. But to make WAP over GPRS as successful as SMS are, Telcos should really wake up. Prices should drop and drop again. 5MB data transfer for USD 3 a month would be great. 1.5 billion GPRS mobile subscribers are waiting".

If mobile phones are indeed part of our everyday life, it's also true that the more positive experiences frogs will have with new services, the more they will upgrade to new functions like WAP. VMN City News offers a sophisticated and easy-to-use publishing toolkit, and a good reason to "wapalize" your pocket. Do you croak?

We developed VMN City News with one idea in mind: give users (and we the first ones) a QUICK solution to access events and best restaurants from our mobiles. Anywhere. Never publishing has been that easy, that quick, that global.