May 25, 2008

4.5 Hours per month browsing on smartphones

Americans spend more than 4.5 Hours per month browsing on smartphones, nearly double the rate of the British “A primary factor in the discrepancy in the duration of time spent browsing between British and American smartphone users is the relative popularity of flat-rate data plans in the United States, where 10.9 percent of users have an unlimited data plan versus only 2.3 percent in Britain,” commented Paul Goode, senior analyst, M:Metrics.

Top Domains by Time Spent Browsing per Month: United States
craigslist.org, ebay.com, myspace.com, facebook.com, go.com

Top Domains by Time Spent Browsing per Month: United Kingdom
facebook.com, three.co.uk, sky.com, live.com, bbc.co.uk

Data based on three-month moving average for period ending 31st March 2008.

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